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The hierarchy-of-effects theory

The hierarchy-of-effects model was created by Robert J. Lavidge and Gary A. Steiner in their 1961 article A Model for Predictive Measurements of .....

How to Choose Your Outdoor Media’s Location?

How to Choose Your Outdoor Media’s Location? Billboards are significantly profitable

AIDA Model

The AIDA model is one of the longest serving models used in advertising, having been developed in the late nineteenth century. Since ..

The Best Advertising Agencies

An advertising agency can help your customer become familiar with your products in the best way possible. To reach acceptable effectivenes....

What is Consultation in Advertising?

There is a direct correlation between a country’s advancement and the specialization of science in there. In the past, businesses used to be run


Rebranding is a modern marketing strategy that a new name, design, symbol, concept is made for an established brand with the purpose of developing a new

What Is Advertising?

Advertising is reaching a group of customers to directly or indirectly introduce a particular product or service. Advertisements are affe

What Is Digital or Cyberspace Advertising?

Cyberspace or digital advertising is a phrase that we hear these days more often than not. I

Different Types of content

There are 113 type of contents, here we only mention a few of them:

What is targeted advertising?

What is targeted advertising? This question might have been on your mind these days, but we are here to give you the answer.