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The hierarchy-of-effects theory

The hierarchy-of-effects model was created by Robert J. Lavidge and Gary A. Steiner in their 1961 article A Model for Predictive Measurements of .....

How to Choose Your Outdoor Media’s Location?

How to Choose Your Outdoor Media’s Location? Billboards are significantly profitable

AIDA Model

The AIDA model is one of the longest serving models used in advertising, having been developed in the late nineteenth century. Since ..

The Best Advertising Agencies

An advertising agency can help your customer become familiar with your products in the best way possible. To reach acceptable effectivenes....

What is Consultation in Advertising?

There is a direct correlation between a country’s advancement and the specialization of science in there. In the past, businesses used to be run

branding

Rebranding is a modern marketing strategy that a new name, design, symbol, concept is made for an established brand with the purpose of developing a new

What Is Advertising?

Advertising is reaching a group of customers to directly or indirectly introduce a particular product or service. Advertisements are affe

What Is Digital or Cyberspace Advertising?

Cyberspace or digital advertising is a phrase that we hear these days more often than not. I

Different Types of content

There are 113 type of contents, here we only mention a few of them:

What is targeted advertising?

What is targeted advertising? This question might have been on your mind these days, but we are here to give you the answer.

All You Need to Know about an Ad Campaign

An ad campaign is a phrase heard on the cyberspace more often than not, but how well do you know this phrase?

Key Tips for Building a Corporate Page in LinkedIn How to Increase follower

Linkedin is the latest and largest professional social media, and professionals are opening their accounts on this platform to portray their capabilities.

What Should We Do on Total Lockdown?

It could be one of the worst nightmares to think of staying home for a long time without being allowed to leave our houses.

How Was Email Invented?

You might be wondering what free email marketing tools we can utilize. In this article, we have tried to gather as many free tools as possible

Self-Acceptance