What is targeted advertising? This question might have been on your mind these days, but we are here to give you the answer.
Theoretically, human’s mind acts like a see-saw; however, the two ends are fear and need. This theory is employed to simplify complex concepts of marketing. With that said, the question still remains, “What does it mean?”. In this game, whenever the fear is weightier, action should not be taken, while the other way around is true, quick action is recommended.
By using some marketing tools, we can create and expand the need in the customer’s mind. A majority of people do not pay attention to or remember the ads on cyberspace and TV. Therefore, ads must be made so catchy that they can penetrate the mind of customers. One of the most productive ways to do so is targeted advertising.
Table of Contents
What is targeted advertising?
Targeted advertising is a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These advertisements are concentrated on consumer’s benefits and come in a variety of ways.
The market segmentation criteria are as follows:
- Demographics variables
- Geographical variables
- Individual’s mental traits
- Different elements of the segment’s behavior
Benefits of Targeted Advertising
- Helpful ads for users
- Introduction of products and services that people need
- Not confined to a specific region
Targeted Advertising Features
- Making the audience cooperate
- Evoking emotional reaction in the audience
- Piquing curiosity and encouraging the audience to gain more information
- Surprising the audience through unconventional tricks, images, titles, etc.
- Beyond product principles
How to Implement Targeted Advertising
- Gathering Enough Information to Concoct the Ad Text
At first, you must collect information about the product or service you are about to advertise. Such information includes price, benefits, functions, position in the market, and competitor’s analysis.
- Knowing Your Consumer and Target Market
You must know what our target market is, what is their age range, gender, income, occupation, education, consumption rate, online or offline shopping behavior, brand loyalty? All these pieces must be analyzed.
- Data Analysis
It is time to analyze data. You must identify the message and the source’s features. The source must be both meaningful and physically attractive. Additionally, it must be germane to your activities.
- Employing Advertising Attractions
Two types of attractions are more common in advertising messages: logical and humorous. In logical messages, all product specifications and/or features are expressed explicitly without any referring to any trivia. Humorous attractions contain entertaining content, and this leads to attracting more audiences and fixating the product in their minds.