Whether you know it or not, you already have a corporate identity, just like you have a brand image, whether or not you manage it actively. It’s just a matter of whether you want it to be left to chance—with a logo here, a social media cover there and whatever else creating a hodgepodge over time—or if you want to create something that will support your business objectives. It’s also important to consider both sides of corporate identity: your design, yes, but also your culture and personality.
Creating a holistic corporate identity means taking into account all aspects of your business and fixing what isn’t working. Your corporate identity is more than just design: it’s who you are. It’s everything you stand for, inside and out.