We caution our clients not to make marketing decisions solely on patterns of “traditional TV” viewing, which leaves out other video channels. While some advertisers in recent years have shifted their marketing budget from TV to online, they’ve since begun to reevaluate this decision in favor of TV because people spend more time with TV. Live entertainment, sports, and popular serial television shows attract a royal, attentive audience. It’s all relative, but TV can be affordable if you know where to look and how to buy it. Our media planners and buyers are constantly seeking out efficient opportunities that offer value to our clients.