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Gardeshnama

Campaign Summery

Gardeshnama is an Iranian social network for tourism. Its target is not only travelers but also travel agencies or any kind of businesses that is related to tourism. Being a social network, Gardeshnama needed to get more sign ups and to be used by users regularly. In order to do that at Navand Advertising Agency we created a three months campaign including online advertising as well as ATL lines. First and foremost, we started with Strategy as usual. After writing the strategy we moved to next step which was designing logo and logotype for Gardeshnama, follow up by designing its interface. What was next? Let’s advertise this website! Using the medium of billboard, we started teasing people with some fabulous documentary photos of tourism combined with some linguistic interventions (language play). The teasing phrases had been made up of the word “Gardeshnama” (the name of the website) with various words showing the concept and function of the website (such as the sea, the jungle, motel, friendship, experience etc). In this phase people got teased of what’s this new platform. They understood that Gardeshnama is an online platform about tourism. In the second phase of billboards the name of the website, its look and its address has been showed combined with a slogan. The last phase hasn’t been up yet so we can’t write about it  Parallel to our ATL advertising we have been working on Digital Advertising as this client was an online platform and online marketing should be a strong line of advertising for that.

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